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Search Marketing Trends & Insights

There's no greater barometer of consumer intent than search trends. Dig into insights revealed by Google Search, and browse our case studies and reports to learn how to get the most out of your search engine marketing efforts.

Nordics & Benelux Case Study
Case Study

From sketch to runway: How H&M adopted value-based performance marketing in 4 steps

Nordics & Benelux Visual Story
Visual Story

Year in Search 2021

Article
Article

What the latest changes to Google Search will mean for advertisers

Global Article
Article

What 2021 Search trends mean for your digital strategy

Article
Article

Stronger together: How finance and marketing should collaborate to maximise profitable demand

Global Article
Article

12,000 shoppers showed us how to supercharge Search ads

Europe, Middle East & Africa Article
Article

How the modern marketer is embracing automation

Search marketing case studies

Belgium Case Study
Case Study

BNP Paribas Fortis increases search performance through Smart Bidding

Case Study
Case Study

Helloprint uses Google Ads automation to take their online marketing to the next level

Belgium Case Study
Case Study

Medialaan - De Persgroep Advertising help rebrand TUI Belgium through Programmatic Guaranteed

Case Study
Case Study

Pinshop’s Shopping Ads boost impression volumes by over 1,000% in first four weeks

Austria Case Study
Case Study

By switching to automated bidding, T-Mobile gets 22% more conversions

Europe Case Study
Case Study

Lead Supply uses LTV and Smart Bidding to increase conversions by 31%

Voice search & assistance

Case Study
Case Study

How IKEA aimed to solve life’s biggest problems with smart SEO

Netherlands Article
Article

How to prepare for the voice revolution

Article
Article

5 ways voice assistance is shaping consumer behaviour

Article
Article

Why parents are voice-assistance power users

More in Search