What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles of June 2022.
1. How Booking.com is breaking down barriers for LGBTQ+ travellers
For the LGBTQ+ community, travel can come with underlying stresses. That's why Booking.com introduced the Travel Proud Programme, which helps make planning and going on a journey a more enjoyable experience for all. As part of our Changemakers series, Amon Versteeg, senior director of business marketing, explains how it started and why it's so important for the brand.
2. How a full funnel marketing strategy helped Booking.com win on YouTube
"Our branding strategy is really laddering up to our overall mission, which is making it easier for everyone to experience the world," says Carine van der Heijden, head of brand marketing at Booking.com.
When launching their latest brand campaign in the US, the Dutch travel company wanted to make a big splash. Discover how YouTube, the big game, and Idris Elba helped them drive full funnel results.
3. ABCD: Your step-by-step guide to effective creative on YouTube
Creative is the best driver of campaign effectiveness and ROI, but what makes a successful YouTube ad? Research from Ipsos, with the involvement of Nielsen and Kantar, revealed four principles — known as the ABCDs — that compelling YouTube ads have in common: Attention, Branding, Connection, and Direction. Discover how each of them can help marketers shape their ads and achieve their marketing goals.