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Gaming

Explore our gaming collection to get insights on the latest trends, opportunities, and tips on building marketing strategies to tap the dynamic Asia Pacific market.

Greater China Article
Article

Play to win: New opportunities for growth in hybrid-genre mobile gaming

Asia Pacific Article
Article

Beyond 2021: What’s next for gaming in APAC?

Vietnam Case Study
Case Study

Think and win like a tech unicorn: What game publishers can learn from VNG’s Game Studio 1

Asia Pacific Article
Article

Winning at play and pay: How 12 top mobile game developers score with hybrid monetization

Asia Pacific Collection
Collection

Ahead of the game: Conversations with gaming industry leaders

Asia Pacific Visual Story
Visual Story

Game On: Asia Rising

Asia Pacific Collection
Collection

Level up: A guide to succeed in Asia’s $70B gaming market

Asia Pacific Article
Article

Full send: How is Gen Z changing the future of gaming and esports?

India Infographic
Infographic

Understanding the mobile gamer’s motivation to play and pay in India

Asia Pacific Article
Article

How to win at mobile game marketing with YouTube

Global Article
Article

How the pandemic has shifted mobile gaming behaviors worldwide

Global Article
Article

Marketing a gaming app? New research shares the creative elements that drive installs

Asia Pacific Article
Article

Mix and match: 5 takeaways from hybrid-genre game marketing

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