Experiment with Google Ads

How experimentation can help brands stay nimble in times of uncertainty

How DBS reinvents brand campaigns through innovative storytelling and a full-funnel approach

Pivoting during a pandemic: APAC marketing leaders discuss the importance of an experimental mindset

Test, learn, succeed: How a traditional Indian brand grew its business using automation

Embracing experimentation: How to prove media impact in the new normal

The big picture: Optimizing ad spend to reach audiences that matter

How experiments can help you grow during tough times

There’s no place like home: How Luxury Escapes’ new data-driven strategy boosted local tourism

Think big, start small: A blueprint for conducting effective marketing experiments

The power of marketing with an experimental mindset

Experiment: How Samsung Electronics unlocks conversions at scale with Performance Max

Experiment: How Central created a virtual storefront with Product feeds to boost 12.12 mega sale moment

Experiment: How Traveloka boosted booking value with value-based bidding

Experiment: How KFC boosted store sales by intercepting Aussies’ food decisions on Search

Experiment: How Hyundai Marine & Fire Insurance boosted reach and conversions with broad match keywords

Experiment: How Sabroso effectively maximized unique reach within a single, easy-to-set-up video campaign

Experiment: How Efun leveraged machine learning to engage more gamers

Experiment: How Ourpalm punched up its app campaigns with creative excellence

Experiment: How Coca-Cola Vietnam made their ad strategy more efficient by pushing YouTube’s reach

Experiment: How Advanced Info Service incentivized user actions with product feeds for video ads

Experiment: How Aritaum lifted conversions with Smart Shopping campaigns

Experiment: How Nespresso increased traffic and conversions by expanding its search strategy with generic keywords

Experiment: How Champ Study sharpened its Search strategies with a few clicks

Experiment: How FlexiSpot turned pandemic uncertainty into certain growth

Experiment: How Courts increased profitability with Smart Shopping ads

Smart Shopping with Sephora: How the beauty retailer put automation to the test to unlock revenue growth

Experiment: How Moonton measured the true impact of online video on app installs

Experiment: How tap4fun reached gamers most likely to play and pay with automated bidding

Experiment: How Nestlé unlocked incremental conversions by finding the right media mix

Experiment: How Paisabazaar boosted incremental leads with a digital-first video approach

Experiment: How iSelect connected with more consumers by adding digital video to its media mix

Experiment: How AirAsia used machine learning to connect more travelers to flights

Experiment: How Careem lifted conversions with automated display ads

Experiment: How Uniqlo drove in-store sales by connecting with high-value app users

Experiment: How SHEIN drove sales and brand interest with online video ads

Experiment: How Decathlon boosted conversions with customized video ads

Experiment: How Tourism New Zealand measured the incremental impact of display ads on tourist visits

Experiment: How HipVan increased store visits and sales with online video ads

Experiment: How WeDo drove awareness and consideration with advanced audiences

Experiment: How Downy boosted sales with short-form videos

Experiment: How Paisabazaar increased leads by enhancing its mobile page speed

Experiment: How Airbnb sparked travelers’ interest across their planning stages

Experiment: How Ito Yokado maximized reach with an enhanced bidding strategy

Experiment: How Nykaa increased sales with a broader keyword strategy

Experiment: How Maggi maximized its website discoverability

Experiment: How machine learning helped IGG acquire high-value app users