Test, learn, succeed: How a traditional Indian brand grew its business using automation
An experimental mindset gives marketers the ability to stay agile in an ever-changing landscape, using the three A's of the trade: Assets, Automation, Access, to elevate and create successful marketing campaigns. With automation, marketers can enhance customer experience, expand their reach to both existing and potential customers, and minimize any inefficiencies in their processes.
Join us as we take you through ICICI PruLife’s digital transformation journey with ICICI Prudential Life Insurance’s CMO, Manish Dubey, and CEO, Zenith India and head of global partnerships for Publicis Media India, Tanmay Mohanty, as they share how the 20-year-old brand is using automation to stay ahead in the game.