India
India
With the world’s second-largest population, India is also home to the second-largest digital market — and it’s booming in both urban and rural areas. India now has more than 500 million internet users and over 450 million smartphone users, with one in every three people consuming video content online. The growth of regional language usage, access to technology through voice, and a wonderful mix of early and new internet users make this market ripe for opportunity.
