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Australia & New Zealand

Realise Commerce Everywhere: Transform changing consumer habits into opportunities

Australians and New Zealanders are more confident than ever online. Shopping is now digital-first, even when shoppers buy in-store. As the lines blur between where people find information and where they shop, marketers and agencies now have the opportunity to create hybrid digital-physical experiences that join the dots of messy consumer journeys. Future-proof your approach with the right insights and digital capabilities to support consumers wherever and whenever they shop.

Consumer behaviours and shopping insights

New consumer habits that impact your business’ future.

Marketing for digital-first shopping

Build a digital foundation to meet consumers in the moments that matter.

Embrace digital to keep up with consumers

81% of adults in Australia and 88% of adults in New Zealand under 55 now shop online.

9 in 10 retail dollars spent offline during peak season were influenced by digital.

Advanced machine learning technology paired with human oversight can improve campaign performance by an additional 15%.

Google searches for “click and collect” increased 4X since the beginning of COVID-19 and continued to grow 65% in 2021.

More than half of retail searches happen outside 9 AM–5 PM.

During peak retail season, 65% of online purchases were made on mobile.