2021 Australian YouTube Ads Leaderboard

Last year’s most attention-grabbing ads in Australia had emotional and dynamic storytelling at their core. Sportsbet embraced laughter and revelry, Amazon and eBay pulled on heartstrings, and Menulog and Subaru made an impact with catchy tunes. Winning campaigns show there are multiple ways of humanising brands and propelling the industry’s definition of creativity. Check out the top ads Australians chose to watch in 2021 for more inspiration.

Elite Average Games

Brand Sportsbet Creative Agency Internal Sportsbet team Media Agency PMG

‘Tis the season of yes

Brand Optus Creative Agency Special Group NZ Media Agency UM

Australian Lamb: Make Lamb, Not Walls

Brand Australian Lamb Creative Agency The Monkeys Media Agency UM

Noise-cancelling Headphones

Brand eBay Australia Media Agency Mediacom

Subaru Outback | Generations of Love

Brand Subaru Australia Creative Agency The Works Media Agency Starcom

Everyone delivers differently

Brand Menulog Creative Agency Mushroom Creative House Media Agency UM

Jungle Queen

Brand Clash of Clans (Clash of Clans June Season Challenges)

AirTag | Couch

Brand Apple AU Creative Agency MAL Media Agency OMD

Amazon’s Big Game Commercial: Alexa’s Body

Brand Amazon Media Agency Rufus

Wayne's World & Cardi B's Shameless Manipulation | Eat Local | Uber Eats

Brand Uber Eats Creative Agency Special Media Agency MediaCom NYC

Ads are determined by a quantitative methodology that factors in audience retention as well as organic and paid views.

2021 Australian YouTube Ads Leaderboard

Elite Average Games

‘Tis the season of yes

Australian Lamb: Make Lamb, Not Walls

Noise-cancelling Headphones

Subaru Outback | Generations of Love

Everyone delivers differently

Jungle Queen

AirTag | Couch

Amazon’s Big Game Commercial: Alexa’s Body

Wayne's World & Cardi B's Shameless Manipulation | Eat Local | Uber Eats

Methodology

More in Leaderboards

2021 Australian YouTube Ads Leaderboard

Elite Average Games

‘Tis the season of yes

Australian Lamb: Make Lamb, Not Walls

Noise-cancelling Headphones

Subaru Outback | Generations of Love

Everyone delivers differently

Jungle Queen

AirTag | Couch

Amazon’s Big Game Commercial: Alexa’s Body

Wayne's World & Cardi B's Shameless Manipulation | Eat Local | Uber Eats

Methodology

YouTube Works: Driving success now and in the long run with online video

More in Leaderboards

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