While some of the biggest global brands are already finding success with marketing automation, many marketers and advertisers are still at the beginning of their machine learning journey — or are questioning whether their business needs it at all.
But as people spend more time online than ever, their paths across channels are getting increasingly complex. Automation is now essential for brands to drive growth in a privacy-safe way and to make meaningful connections with people in the most impactful moments.
Join Jim Lecinski, clinical associate professor of marketing at Northwestern University’s Kellogg School of Management and author of “The AI Marketing Canvas,” and Mel Silva, managing director and vice president of Google Australia and New Zealand, as they discuss how brands can realise growth through automation with the right insights and partnerships.
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