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Building more inclusive marketing and diverse corporate cultures

We all have work to do in the fight against inequities — whether based on race, gender, sexual orientation, or ability. Start by ensuring your corporate culture is an inclusive one. It’s not only the right thing to do — it’s vital for success. Discover resources to help you support growth, innovation, diversity, and change in your organization.

Business Strategies and Research About Inclusion

Resources and insights that underscore the importance of inclusion.

Global Article
Article

Accessibility: The missing key to connect with customers

Global Perspective
Perspective

Why inclusive marketing means accessible marketing

Canada Article
Article

Inclusive marketing: Behind the scenes of the Google Pixel 6 campaign with Simu Liu

Watch now
Global Article
Article

How Booking.com is breaking down barriers for LGBTQ+ travellers

Canada Article
Article

Investing in women: How brands can close the gender gap in finances and wealth

Americas Perspective
Perspective

Creating marketing that positively represents plus-size people

Global Article
Article

What brands can learn from LGBTQ+ storytelling in gaming

United States Article
Article

Are your inclusion efforts excluding the transgender and gender nonconforming community?

Global Tutorial
Tutorial

Striving for a more inclusive workplace? Start by examining your language

Canada Perspective
Perspective

Canadian leaders need to take action to improve mental health in the workplace

United States Perspective
Perspective

Why human metrics are just as important as business metrics

Voices from the Industry About Diversity and Inclusion

Perspectives and tips on building inclusive corporate cultures and educational resources about racial inequities.

Global Video
Video

Talking Shop: Building inclusive businesses with Morgan DeBaun and Melissa Butler

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United States Video
Video

Talking Shop: Entrepreneurs Tina Chen Craig and Michelle Lam on identity and representation in beauty and fashion

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Perspective
Perspective

5 top tips to promote diversity in your business from the world's biggest brands

United States Video
Video

Talking Shop: Retailers Ayesha Curry and Sherri McMullen discuss the importance of inclusion

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Canada Article
Article

3 Black Canadian entrepreneurs share e-commerce strategies for reaching new customers

Canada Perspective
Perspective

Change is here. Marketing leaders must take real actions to show diversity matters, or risk brand erosion

Canada Video
Video

How marketing leaders can be catalysts for diversity, equity and inclusion

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Global Perspective
Perspective

‘Keep that same energy’: How the ad industry can sustain momentum for racial justice beyond this moment

Video
Video

Parsing the difference between diversity and inclusion

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Perspective
Perspective

What 2.7M YouTube ads reveal about gender bias in marketing

Video
Video

How the ad industry can make better progress on D&I efforts

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Perspective
Perspective

What inclusive marketing looks like to me — and how to get there

Australia Video
Video

Industry leaders share what diversity means to them

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Google Marketers’ Perspectives on Diversity and Inclusion

Learn how we’re incorporating inclusion into our work.

Canada Article
Article

Google’s CMO shares her team’s inclusive marketing toolkit: ‘We have to be all in’

Article
Article

Back to Basics: 5 ways marketers can help design a positive user experience

Article
Article

What’s in a name? How the age-old question helped push Google’s thinking around inclusion

Global Tutorial
Tutorial

Striving for a more inclusive workplace? Start by examining your language

Article
Article

Inside Google Marketing: Why we’re rethinking how we approach video captions

Video
Video

The Update: Designing strategically for all

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United States Perspective
Perspective

3 ways to build a more equitable industry with purpose-driven marketing

United States Perspective
Perspective

We have a unique chance to recommit to diversity and unity

Perspective
Perspective

9 ways we’re changing habits, so we can make more inclusive marketing at Google

Article
Article

How to foster inclusion while working from home