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Privacy & Trust

Digital advertising makes a free and open web possible. But as digital marketing gets more powerful and the regulatory landscape becomes more complex, companies must take steps to protect user privacy, as well as build and maintain trust regarding the use of their data.

United Kingdom Article
Article

Where your first-party data strategy needs to be by 2023

Video
Video

Ask a researcher: Here’s what people really think about online privacy

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Global Article
Article

Fact vs. fiction: 3 measurement myths holding back your marketing

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Video

How marketers can deliver relevant ads with first-party data and machine learning

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Americas Report
Report

Study: When it comes to privacy, customers and marketers want the same things

Article
Article

Want to hire the right privacy team? Ask these interview questions

Europe, Middle East & Africa Article
Article

You need a privacy-centric organisation. Here’s how to build it

Video
Video

Why value and trust matter for data privacy

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