Route to Ready

Digital transformation is a business essential, but the journey will look different for every brand. From redefining budgets to rethinking measurement, explore actionable solutions to help your company gain deeper insights, be more agile, create growth opportunities, and build resilience for the future.

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Route to Ready

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Route to Ready

Research, data, and insights

Why a CMO-CFO alliance is the crucial piece of the digital transformation puzzle

2 organizational approaches that drive successful digital transformation

Inside Google Marketing: Digital transformation with Bethany Poole

3 traits digital leaders have in common

Be ready for what’s next with customer-centric marketing

Be ready for what’s next with new customer experiences

Be ready for what’s next with planning and budgeting

Case studies and industry perspectives

5 agency executives share their top tips for online video

How 3 agencies use automation to improve client outcomes and empower talent

How future-ready businesses are building for tomorrow

How Etsy and Tinuiti capture demand and spark innovation with no fixed budget

What toothpicks have to do with marketing measurement strategies

How customer-centricity guided Mondelēz International’s digital transformation

Focus on the future

What’s next for branded virtual experiences, according to the creatives who build them

3 ways companies can build an inclusive hybrid workplace

How to build collaboration equity in your hybrid workplace