You're visiting our Nordics & Benelux website.

Based on your location, we recommend you check out this version of the page instead:

Skip to Content

Building diversity and inclusive marketing into equitable company cultures

We all have work to do in the fight against inequities — whether based on race, gender, sexual orientation, or ability. Browse resources for more inclusive marketing and hear from industry leaders about the role of equality and diversity in business.

Voices from the industry on inclusion

Tips on building inclusive cultures and educational resources about racial inequities.

Article
Article

How Philips is building inclusivity from the inside out

Article
Article

How Booking.com is breaking down barriers for LGBTQ+ travellers

Nordics & Benelux Article
Article

Complete clarity: How one diverse agency sends a powerful message in the name of inclusion

Nordics & Benelux Article
Article

Eliminating unconscious bias: How one company built a more inclusive hiring process

Nordics & Benelux Article
Article

What inclusive customer experiences really look like for Calvin Klein

United Kingdom Article
Article

Edward Enninful, British Vogue’s Editor-in-Chief: Why your brand needs diverse voices

United States Perspective
Perspective

What 2.7M YouTube ads reveal about gender bias in marketing

Video
Video

How the ad industry can make better progress on D&I efforts

Watch now

Business strategies and research about inclusion

Resources and insights that underscore the importance of inclusion.

Global Article
Article

Accessibility: The missing key to connect with customers

Article
Article

How to build collaboration equity in your hybrid workplace

Nordics & Benelux Article
Article

3 Googlers share their lessons for a more inclusive workplace

Perspective
Perspective

5 top tips to promote diversity in your business from thought leaders around the world

Sweden Report
Report

Inclusive advertising in Sweden: The risks of falling into the stereotype trap

Global Article
Article

What brands can learn from LGBTQ+ storytelling in gaming

Article
Article

What’s in a name? How the age-old question helped push Google’s thinking around inclusion

Global Tutorial
Tutorial

Striving for a more inclusive workplace? Start by examining your language

Google marketers’ perspectives on inclusion

How we’re incorporating inclusion into our work.

Europe, Middle East & Africa Perspective
Perspective

Understanding the power of inclusive photography

Global Tutorial
Tutorial

5 ways to make your meetings more inclusive

United States Article
Article

Google’s CMO shares her team’s inclusive marketing toolkit: ‘We have to be all in’

Perspective
Perspective

Google’s CMO shares 5 enduring lessons the pandemic has taught her

Perspective
Perspective

Now is a time for change in the industry

Article
Article

How to foster inclusion while working from home

Perspective
Perspective

9 ways we’re changing habits, so we can make more inclusive marketing at Google