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Understanding the Consumer Journey

Discover how people navigate the omnichannel customer journey. From touchpoints to pain points and ways to seamlessly integrate your online and offline marketing — stay up to date with our latest reports, interviews, and infographics.

Global Article
Article

Your 2022 guide to drive retail sales and reach new customers with Google

Europe Article
Article

Inside Google Marketing: Everyone has been overlooking the mid-funnel. Even us

Global Presentation
Presentation

The new path to purchase in travel, finance, and retail

Nordics & Benelux Report
Report

Savvy spenders: Consumer buying behaviour in the Nordics and Benelux

Netherlands Case Study
Case Study

Optimising the online shopping experience when no two customer journeys are the same

Global Video
Video

Ask a Researcher: How do we decode the messy middle of the consumer purchase journey?

Watch now
Europe, Middle East & Africa Article
Article

Scale vs. curation: The tension at the heart of retail

Netherlands Infographic
Infographic

Where the Dutch consumer journey stands in 2021

More in Consumer Journey