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Video

People turn to video for inspiration and guidance, education and entertainment. Dive into YouTube ad effectiveness research, and find out how other brands are innovating with online video marketing.

Video marketing best practices and trends

United States Perspective
Perspective

Why marketers are missing worlds of content people want — and how to change that

Global Video
Video

Marketing strategies to inspire viewer action in YouTube ads

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Global Video
Video

Creating emotional connection in YouTube ads

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Global Video
Video

Strategies to hook viewer attention in YouTube ads

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Tutorial
Tutorial

ABCD: Your step-by-step guide to effective creative on YouTube

Perspective
Perspective

How Ferrero accelerated its YouTube reach with a new brand suitability mindset

Nordics & Benelux Article
Article

Think like a creator: How brands can make videos people want to watch

Global Article
Article

What year-end YouTube trends say about where we are and where we’re headed

Video marketing case studies

Case Study
Case Study

Audience insights and testing: How Sofacompany designed their first brand campaign

Global Case Study
Case Study

How a leading cat food brand created an innovative ad campaign to help save the world’s fish

Case Study
Case Study

How a full funnel marketing strategy helped Booking.com win on YouTube

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United Kingdom Article
Article

How British Vogue breaks the internet with its cover reveals

Nordics & Benelux Case Study
Case Study

Screen-neutral media planning: How to build a happy marriage between TV and online video

Nordics & Benelux Case Study
Case Study

Reaching gamers everywhere with next-level ad sequencing

Nordics & Benelux Case Study
Case Study

Toasting a multi-channel campaign that reached half the Swedish population

United Kingdom Case Study
Case Study

British Vogue’s vision for video: How the fashion title is winning on YouTube

Nordics & Benelux Case Study
Case Study

Swap out the old: Boosting brand consideration with a new approach to video ads

United Kingdom Case Study
Case Study

How LinkedIn’s video ad sequencing approach has changed its global marketing strategy

Nordics & Benelux Case Study
Case Study

Patterns and relevancy: Connecting with customers in a ‘cookieless’ world

Sweden Case Study
Case Study

SBAB bank drives home a serious message and reaches millions with rap on YouTube

Sweden Case Study
Case Study

How nostalgia proved to be a success for men’s fashion retailer Stayhard

Denmark Article
Article

4 step creatives: How investing in video paid dividends for Saxo Bank

Belgium Case Study
Case Study

Fitness, beer, and personalised creatives: How AB InBev drove sales and awareness for launch of low-calorie pilsner

Industry perspectives

Video
Video

How to think about building a marketing measurement plan

Video
Video

More people are watching connected TV. YouTube creators explain what’s driving the trend

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Interview
Interview

Building a brand in an age of hyper-targeted messaging

Perspective
Perspective

What makes a video ad good? 4 industry leaders share their views

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