Consumer Behaviour Trends

Stay on top of changing consumer behaviours with the latest data from Google. Explore customer trends, analyse user behaviour, and find insights that show what people are engaging with and searching for to help shape your strategies.

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Consumer Behaviour Trends

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Consumer Behaviour Trends

Summer reading to prepare marketers for the most profitable time of the year

The ever-evolving retail landscape: Where are we heading?

2022 Google Search trends tell a tale of two moods: Optimism and uncertainty

Year in Search 2021

What 2021 Search trends mean for your digital strategy

Top digital marketing trends and predictions for 2022

What year-end YouTube trends say about where we are and where we’re headed

A planning guide for marketers to tackle the big topics of 2022

3 surprising ways people prioritise sustainability in the wake of the pandemic

3 early holiday shopping trends for the 2021 festive season

5 shopping trends spotted in the Nordics and Benelux this year

How localism is driving brand engagement with consumers across the globe

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Tourism is taking off. Here’s what travel marketers can do now

Socialising is back: Monthly search trends you need to know

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